Idea Weavers, an event management firm founded in India to promote Indian Designers abroad announced the first ever-exclusive Indian designers fashion week, the 'Indian Premier London Fashion Week (IPLFW)' at the The Lalit, New Delhi. The prospective event will be held in London this April from 9th April to 14th April, 2010.
IPLFW will be showcasing the Autumn-Winter collection for 2010. Idea Weavers have also partnered with Elite Model Management, Stockholm, one of the leading modeling agencies across countries as the production partner for the show. To further add glamour to the occasion, IPLFW will be organised at The Old Truman Brewery, the most prestigious and stylish venue in London, making it apt for the show.
The occasion was graced by eminent designers Anamika Khanna and Narendra Kumar, who will also be participating in the Indian Premier London Fashion Week in April. Other eminent designers confirming their participation in the show till now include Ritu Beri, Rohit Gandhi and Rahul Khanna.
Elaborating the concept of the show, Mr. Vivek Agarwal, Chief Events Coordinator, Idea Weavers Pvt Ltd, said, "Indian designers today are at par with International designers in excellence, innovation and creative galore. Through this show, we aim to provide our designers an opportunity to exhibit their brilliant creations as well as enhance their brand salability in the international arena."
"We have already identified about 30 models that will be a part of the show and will represent the works of the designers. Some of the names included Georgina, Julia, Sylvie, Leva, Magdalana, Adrienne and the show will be choreographed by an in-house team of Elite Choreographers," he further added.
IPLFW will mainly consist of five categories of shows that will include individual collections, group designers’ collection, Gen-Next show (aimed at the budding designers), trade show and an exhibition by both established as well as the new generation designers.
The fashion week aims to be seen as the one-stop shop, attracting fashion industry executives, domestic and international buyers from the leading departmental stores and independent boutiques and is targeting a wide range of 30 potential international buyers.
Photogallery