Bollywood actress and glamour queen, Bipasha Basu has been roped in to endorse India's largest selling hair removing brand, Vi John Feather Touch hair remover.
Bipasha, who has become an epitome of glamour, hoped that the association is sure to strengthen the saliency of the brand and further accentuate its dominance in the market. She would soon be seen in a new television commercial of the brand. The film has recently been shot in Bangkok.
Along with the television commercial, Bipasha would also appear in the brand's promotions across various media, including outdoor and press.
Vi John Feather Touch hair remover, which has been in the market for the past two decades, has established itself as the leading player in the category. Over the years, the brand has built a strong equity and a large consumer base, primarily due to its unilateral focus on quality. The hair remover is available in 3 variants, Rose, Sandal Wood and Lemon in jar and tube formats.
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