Bollywood superstar Katrina Kaif launched the much awaited Nakshatra Vivaah, an exclusive wedding line from leading diamond brand, at a glittering ceremony.
The new collection and campaign is inspired by the ancient Indian texts. Nakshatra also stands so much for celestial splendour, purity, power and beauty and feminine mystique. And with this inherent celestial derivation, the collection assumes a charm that one can only term as divine luck.
"Diamonds are a unique gemstone, and have a very special place in the hearts of most Indian women. And the much loved floral pattern that inspires the designs in this collection adds both beauty and good luck. I believe that every Indian bride would really love to have jewellery set like this for her special day," said Katrina, who was accompanied by Mehul Choksi, CMD Gitanjali Group.
The occasion also saw the announcement of the launch of new advertising campaign that emphasizes upon the brand’s deeper association with divine luck.
"Today's Indian bride wants to be modern and traditional at the same time. We have created the new Vivaah collection from Nakshatra to suit her needs. Each piece has a unique contemporary look, but is also based on the seven stone floral cluster which is considered in Indian mythology to be a symbol of Divine Luck," said Mr Choksi.
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