TAG Heuer brand ambassador actor Shah Rukh Khan launched the most exclusive timepiece over a special screening of
Don-2 to celebrate his relationship of nine years with the brand. The luxury watch company is associated with his sequel,
Don: the Chase Begins Again.
Throughout the movie Shah Rukh Khan is prominently seen wearing the TAG Heuer Grand Carrera Calibre 17 RS Chronograph amongst other TAG Heuer watches. He is also seen using the TAG Heuer Mobile Phone – The Meridiist and specially selected eye wear from TAG Heuer. Steeped in the aura of motor racing, thrill, and speed, the TAG Heuer watches, phone and eye wear perfectly complement the actor's bold and daring character in the film. The key star cast of
Don-2 has also worn TAG Heuer watches throughout the film. Watch models were carefully chosen to complement the different characters.
The evening also saw a special screening of Don-2 being hosted by TAG Heuer where Shah Rukh Khan left the audience thrilled with his warm welcome. "TAG Heuer has always been close to my heart and has become an integral part of my lifestyle. Hence, choosing TAG Heuer watches and accessories was an obvious choice to complement the role and character of Don in this thrilling sequel," said Shah Rukh.
In an exclusive edition of just 60 pieces worldwide, the TAG Heuer MONACO V4 Next Generation Rose Gold Ruthenium and Ceramic is a worthy representative of the Swiss legend that created it.